Three or four words that sums up the proposition, add a picture that's worth a thousand words - job done!

Getting the message?

Apply logic

Logistics - facilitating accurate and timely movement of goods - by road haulage - roads have shoulders - Logistics = intelligent operation between those shoulders. Logitics Company didn't use it, so made a good ad for motorbike tyres - which also have shoulders

Shape up

Lose the fat and allocate resources to enhance what you got. Effective advertising has to be memorable, resonate with the market by ringing true and delivering a meaningful message, communicate how the product or service fits into and improves consumers' lives

Hit harder

Right message, right method of delivery - Are your customers into social media?, then let's generate interesting content to engage them. Would an offer / update / newsletter direct to their email inbox achieve more? What about good old press ads?